Dave Mason

Principal / Strategy Director


Born in England. Raised in Canada. Learned a few things as a CJFL quarterback, while working in a women’s prison, a forensic psychiatric hospital and a subatomic physics laboratory and while coaching high school football that prepared me to start a design firm immediately after graduating from college in the late 20th century. Subsequently co-founded internationally recognized Chicago/Vancouver-based SamataMason in 1995, which was renamed smbolic in 2010. Honored for excellence in virtually every significant design publication and competition, my work has also been exhibited at The Museum für Kunst und Gewerbe in Hamburg, Germany. I've served as a juror for numerous international design competitions including Communication Arts Design Annual, The Mead Annual Report Show, AR 100 Annual Report Show, Taiwan International Poster Competition and Applied Arts, and as a guest speaker at design and business schools, conferences and events throughout Canada, the United States and Asia. Very, very, very honored to be named a Fellow by the Society of Graphic Designers of Canada in 2010. In my spare time, I also co-founded a number of ventures including OpinionLab Inc., the leader in web and mobile voice of customer feedback systems, and Cusp Conference LLC, the annual Chicago-based conference about ‘the design of everything.’